The leisure and hospitality industry sector includes a broad category of fields within the service industry such as lodging, event planning, theme parks, transportation and other tourism oriented products and services. This sector is highly sensitive to economic and competitive market conditions and can have steep seasonal fluctuations during the year.

Spending by visitors generates sales in lodging, recreation, amusement parks, airlines, vehicle-rental companies, gas stations and other businesses – all of which are a part of the collective “travel industry.” These sales support jobs for Missouri residents and contribute tax revenue to local and state governments.

The tourism footprint in Missouri is broad, as the industry is composed of a diverse group of businesses found in every county. The money visitors spend while traveling in the Show-Me State produces business receipts at these businesses, in turn employing Missouri residents and paying their wages and salaries.

Tourism Works for Missouri
Hospitality after COVID
COVID Domino Effect
World Travel & Tourism
Resilience Summit 2020

The Travel and Tourism Research Association and others can help you navigate coming back from COVID-19.

Keep up with valuable data and insights regarding your sector.

Featured Industry Resources

The tourism and hospitality industries face a number of unique challenges as a result of COVID-19. These resources can help.

Many businesses are struggling to return. Thankfully, there are resources to help.

Many others are working to overcome the same challenges you are. See what they have to say.

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Take the Show Me Strong Pledge

Missourians are strong, resilient and ready to get back to business. The backbone of a healthy economic recovery depends on everyone’s willingness to help control the spread of COVID-19.

The Show Me Strong Pledge is a voluntary commitment to take a few simple steps that will aid in protecting the well-being of all Missourians.